a form project focusing on designing a symbol combining two letterforms as one. once designed, a fictitious company name and slogan was selected that connects the norms of that industry with the look and feel of the symbol. collateral material designed for the project included an identity booklet and an introductory campaign which illustrates how the symbol interacts in diverse applications.
we \ wuevon is a swimwear brand for men — whom understand that masculinity is measured by intelligence rather than outer looks.
we \ wuevon swimwear identity design. 7 x 7 in. identity booklet.
identity design. editorial design. typography. print. photography.